What is SEO | Tasks (Off-page & On-page) involved in SEO


What is SEO | Tasks (Off-page & On-page) involved in SEO

The term SEO stands for Search Engine Optimization.

As with the development of technology and use of internet, we search for everything “online” because it the best source of knowledge. Whether we need any products or services, we always search for our requirement on Google or some other search engine.
Every business use different strategies to promote them self on internet. SEO is one among those methods to promote our products and services on internet.
SEO is process of increasing the traffic on website or web-page by organic ways. It includes optimization of website/web-page for search engine so that your business could be seen on top rankings for the search query.

SEO involve various tasks which could be basically divided into two:

1. On Page

2. Off Page

On Page tasks involve all the tasks done on the website i.e. changes made to content and coding of website.

The basic tasks are.
A. Title Optimization
B. Meta Description
C. URL Optimization
D. Image Optimization
E. Heading Tags
F. Internal & External Linking
G. Speed Optimization
H. Reduce Bounce rate
I. Removing Broken Links
J. Setup Tag Manager
K. Setup Google Analytic
L. Setup Google Search Console
M. Setup XML sitemap
N. Setting up Robots file
O. Add Social Media Icons
P. Make website Mobile Friendly
Q. Use Rich Snippets
R. Content (Blog/Article) Optimization
S. Use LSI Keyword in your Content
and many more

The off page tasks are:

Off page tasks are all the link building tasks done off the website. It includes:

A. Business Listing
B. Directory Submission
C. Search Engine Submission
D. Social Bookmarking
E. Classified Submission
F. Business Reviews
G. Blog Submission
H. Image Submission
I. Video Submission
J. PDF Submission
K. PPT Submission
L. Article Submission
M. Blog Commenting
N. Guest Blogging
O. Question Answers
P. Forum Posting
Q. Document Sharing
R. Press Releases
S. Niche link Building

All these tasks are performed by adopting different strategies for different Businesses. So to get your website to top ranking and to generate quality traffic for your business. You must adopt the strategies accordingly for whether you are promoting your products or services.