- February 28, 2019
- Posted by: admin
- Category: email marketing, Email- Marketing, Social Media Marketing
Social Media Marketing
The Term Social Media Marketing means promotion of our products and services using different social media platforms like Facebook, Instagram, Pinterest, Linkedin, Twitter, Youtube, wechat, etc.
Presence of business on different social media platforms is necessity of time because all these social media platforms account to have large number of users. Promoting our business on these media allow us to reach large number of users easily.
Understanding this, many business owners are using SSM as their basic marketing strategy rather than following the traditional form of marketing and it is boon for their business.
Social Media Marketing has many benefits & uses which are:
1. Low Cost: Unlike the unwanted expenses of traditional marketing, SSM require less monetary value. We also have facility of free marketing by creating business pages on different social media accounts.
2. Limited Resources required: An experienced Social Media Marketer could perform all the required tasks. We only need high quality camera and computer or mobile for posting our content (images, videos, text).
3. Boost SEO: SMM helps to boost SEO by driving traffic to website. Social media makes the crawlers realize that more numbers of users are visiting the website, which boost the website ranking in search engine results.
4. Increase Website Traffic: With an attractive post on different social media platforms, we can make the audience engage with our posts to drive traffic to our website.
5. Generate Business leads: As all the social media platforms account to hold large number of audience, we can generate leads for our business by making our customers aware about our products and services.
6. Exposure and Brand Awareness: Posting regular posts on social media accounts allow us to build our brand loyalty. We could get huge exposure for our business promotion.
7. Easy to target audience: With advanced features of social media accounts we have facility to target audience in our social media accounts with respects to their location, age, education and various other parameters.
8. Easy to monitor traffic: All these social media platforms allow us to track the work we are doing on them. So where we can monitor our work we can re-target the user who has visited us in the past.
9. Use of Videos, images, banners: We can promote your products and services in an interactive way using videos, images, and banners to create attractive posts.
10. 24*7 Service: We could make use social media anytime, unlike the traditional marketing which is time bound, SMM could be utilized any time whether it is day or night.
11. Customer Relationship: AS we can interact directly with our customers, it allows us to build strong customer relationship. We can join different communities.
So to compete in business we need to have strong presence on various social media so that we can deliver your products and services to the customers. Avail the social media Marketing service of digitalseovillage for effective result.