Digital Marketing is not so easy as it was in past few years. Now Search engines are Smart enough to monitor the activities of Digital Marketers. Search Engines keeps on updating their algorithms from time to time so that the best results are shown in top results.
As a Digital Marketer we need to keep checking following Metrics so as to compete with competitors.
1. Monitor Google Analytics
It is the best free tool by google which let us know the complete summary of work done by us. It is complete traffic report of our website. It will give us the data for bounce rate, session duration and number of users visiting our website. This will give us an overview of work don and by analyzing these details we can plan our strategies accordingly.
It also suggests Important changes we need to make in our website.
2. Audit Google Search Console
Also known as Webmaster. It is a free tool by google, which allows us to check the indexing status of each and every page on our website.
It will also tell us about errors in our website.
Precisely, Analyze this tool for best and effective results.
3. Work on Mobile Optimization
By recent survey, it has been found that 80% of internet users own smartphones. If we specifically talk about the USA, 57% of all traffic originates from Mobile devices.
So we should work on mobile optimization of website for better user experience.
4. Work on Multiple Platforms
Working on single platform may be harmful for us if that particular platform falters.
Moreover working on multiple channels diverts more traffic for our business. For example while doing social promotion, we should work on different social media platforms like Facebook, Instagram, Pinterest, Youtube, etc. rather than just staying on single platform.
5. Return on Investment(ROI)
RIO is very important aspect for any business development. In Digital Marketing also, this factor plays very important role. We should analyze the cost to profit ratio on timely bases. Positive ROI means our marketing strategy is effective and negative ROI means we need to change our strategy.
We will get success in digital marketing campaign only if we work smartly. So keep track of work done in the past and plan strategies accordingly for the future or search for Digital Marketing services in USA.