Facebook as a Digital Marketing Channel
With the advent of digital platforms(Facebook, Whatsapp, Instagram, Pinterest, Snapchat, etc.), marketing strategies have changed a lot. Unlike traditional marketing where we have to put more efforts and do huge investments for the promotion of products and services. Now through digital marketing platforms, it has become more easy and cost-effective.
Today we will discuss one of the most popular platforms – Facebook
1. Huge Exposure
According to Statista.com, a Facebook account to have about 2.3r billion monthly active users. With this huge customer’s hold, Fb is a huge platform to reach to a large number of audience easily and quickly.
2. Facebook Page
For Business purposes, the Facebook page is a very useful feature by Facebook. We can create an effective page by submitting all the details about our business. It is also useful if we are artist, brand, religious organization or non-profit institute.
3. Use Any Type of Content
Facebook allows all type of media which include text, images, and videos to promote our products and services. Using all types of content you can create attractive posts to put a long-lasting impact on users.
4. Easy to Track and Target
Through Facebook ads, you can target your potential customers based on their age, gender, interest, and demographics. Facebook also gives you the facility to re-target the audiences who have visited you earlier.
5. Very Affordable prices
Though with the gain of popularity, Facebook is charging for the advanced services it provides especially for business purposes. But still, it is very affordable from the other Digital Marketing platforms. You can also avail free promotion services where you can simply publish the post to your profile or your page without spending money.
Facebook keeps on changing its algorithm and updating its policies. So as to give their users the best experience and avoid any bugs and creation of duplicate accounts. So one should understand these policies and algorithms to take full use of this platform.
For availing the advanced features of Facebook you must contact a professional Digital Marketer.